Our SEO team has been researching the deleterious effects of co-distribution of online content in terms of Search Engine Rankings.
Identifying the problem.
- When co-distributing content many libraries use the same or similar captions and key phrases for clips and images.
- Google seriously penalizes duplicate content and refers to the results as “supplementary”
- Supplementary results can only be seen when the user requests to see supplementary results on the last page of a search.
- If you are co-distributing content, the first content provider to be indexed is considered primary; everyone after this is supplemental.
To remove pages from the supplementary results the following tasks must be completed as fast as possible:
- Rewrite all captions, headings and key phrases for all content.
- Request removal of any previous external links to “duplicated content” pages
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