A customer visits the site and spends fixed amounts of money to purchase fixed amounts of credit.
The Loyalty credit system for a Video or Footage or Image Library works on the premise of a customer always having credit with the site. If a user has credit they are motivated to return to the site for their next search.
The Big Easy module for media libraries allows the site owner to determine the co-efficient and calculation between a credit, the value of a credit to a monetary unit, and the number of credits required to make a purchase.
The customer account section keeps track of credits spent and those remaining that can be used for purchase.
Big Easy developers can add further customisation such as automatic offer emails for customers who have specified amounts of credit remaining. The offer could also bemade contingent on past purchase behaviour.